New arrivals in store now Login / join /
0 / £0.00

LETTERS WE LOVE / Diana Vreeland Memos

Diana Vreeland was the editor of American Vogue joining them in 1962. She looked for the beautiful imperfections or irregular features in people and wanted to celebrate this through the pages of her magazine. "If you have a long nose, hold it up and make it your trademark" was her attitude.

She thrived in the 60s, embracing pop culture, civil rights and the new permissiveness.  She was an early champion of bikinis and denim and brought fantasy and colour into readers' lives. She was iconic, both in style and sayings.  Her memos and letters from her time at the Conde Nast publication has created a fascinating and funny collection which can be found in Memos: The Vogue Years.

Here are a few of our favourites. 

June 5, 1967
RE: FRECKLES

I am extremely disappointed that no has taken the slightest interest in freckles on the models...

I heartily suggest that we get going as soon as possible on this delicious coquetry-- and that you experiment well before pictures are taken...as the only time we have tried doing this, the spots turned out to look like black moles instead of pale red freckles...

All these suggestions were in my telexes from Paris-- and I was hoping to see them throughout the next few issues... and it is high time we get on to this.

Please discuss with Carol Phillips' department the best stuff to use. 


___

 

August 17 1967
RE: THE STRONG FACE

The strong face is a modern acknowledgement of beauty...

The bones are large and arches well above the eye...

The eyes wide set...

The eyes, mouth and expression generous and easy...

The face doesn't develop hard lines...

The mouth remains large - doesn't narrow...

The skin is elastic and smooth...

The strength comes not only from the bone construction but from the inner thinking of the girl herself...

She has a strong life which relaxes her face because she has a strong point of view of her own...

Her life is up and around which relates her entire character - which in turn reacts into her face...

Her nose has a real bone in it - it isn't a bit of putty stuck in the centre of a face of dough...

All the good stretch and exercise that a modern girl gives her body shows in her face where the circulation pounds...

In contrast, the passe face has a hairline that never got going...

The little nose was considered cute because it reminded one of piglets and kittens...

The face was the size of a violet considered delicious and soft and its form lasted a very short time as the girl herself was giving nothing, the face in turn arrived at nothing...

Please say in this piece "Think twice before you alter your nose"... as noses are inclined after alternation - as they are not "born" part of your face - to perhaps drop and all the lines of sensuality and expression will never come back properly as they were meant to be...

The face starts to look 'alone' - not part of you...

There are many exceptions to this, but it is very often the case...

___

 

January 28th 1971
RE: HAIR RIBBONS

This is the year of the ribbon.

We know Galitzine and Valentino etc. have done it.

No one ever looked prettier in ribbons than Chanel.

Please be sure to look at hair ribbons of her taken in 1930s in Paris Match.

Please ask me to show you how to put on a hair ribbon as we can get so many variations and it would be lovely to run them as a group. 


___



December 9, 1966
RE: PEARLS

I am extremely disappointed to see that we have used practically no pearls at all in the past few issues.  In fact, many necklines could have been helped by pearls worn inside the dress that show inside the cutaway sides and back of most ordinary dress on top...

I speak of this very often -- and as soon as I stop speaking the pearls disappear.

Nothing gives the luxury of pearls.  Please keep them in mind. 


___



February 17, 1967
RE: APRIL 1 TRAVEL ISSUE

In case ay of this is of interest to you...

Brigitte Bardot travelled half way across the world to get married barefoot...

Mrs. George Harrison, wife of the Beatle, arrived on her honeymoon from Nassau to London Airport, in a mini skirt-- published by us last winter

The tote bag is the thing. 

The great trip into unknown rough country is the thing.

The adventure of the 19th Century is boiling in all who are half alive...