'The Negroni can only allow for the opportunity to better your life.' - Mariano Rubinacci, owner of the fashion house Rubinacci
A passionate red, distince aromatic nose and sophisticated palate of exotic botanicals... That is how the Negroni has become and icon amongst cocktails.
The Life Negroni is no ordinary cocktail book. Wonderful archive images, original art by the Italian Futurists, contemporary photographs and first-hand interviews with experts and aficionados combine to tell the compelling story of this classic cocktail and what it has come to represent.
It is a story of history, ingredients, personalities, music, art, design, fashion, poetry and politics. It is a story that spans generations. It is a story of Italy, of la dolce vita, of Futurism, of aperitivo. It is a story of love and duels, fought to preserve the spirit of a cocktail.
The Life Negroni is, above all, a celebration of the pleasures of living.